The Kynetx Development Platform Makes Web Mash-ups Easy; Young Programmers are Making Them Ingenious and Fun

There’s a new trend emerging in app programming. Software apps are burgeoning, in spite of a challenged economy. New jobs for developers are exploding: as a category, new jobs for developers will increase by 32 percent from 2008 to 2018 according to the newest US data. The number of independent app programmers is booming as well.

One of the most intriguing aspects of these trends is the explosive growth of young programmers. The fastest rising growth is among the youngest developers. A surprising number of the world’s new apps and mash-ups are the work of programmers who are in their early-to-mid twenties and younger—a tier of programmers Kynetx is calling the “App Generation.”

“App Generation” programmers use tools like Kynetx to build apps that re-shape the Internet.

Kynetx believes much of the future of internet use will be driven by the creative minds of these new thinkers. And Kynetx is intent on supporting and driving this trend.

Kynetx is the creator of KNS (Kynetx Network Services), a platform and programming language that creates apps that can span multiple URLs and devices. Apps built on Kynetx provide users with unique Web experiences incorporating features of numerous programs in response to their needs and desires. The language is simple to use, providing connections and ready-made templates for apps that allow users to control their internet environment in ways never before seen. The brainchild of technology expert Phil Windley, Co-Founder and CTO, the Kynetx Platform has been extolled and heralded by some of the most renowned icons in the technology industry including Doc Searls, Steve Gillmor, Craig Burton and Jon Udell.

The platform is also fast becoming the new rage for young developers. The reasons make sense: they represent a demographic that is fully accustomed to using apps from mobile devices such as their cellphones. And now with Kynetx technology, they are perfectly aligned to imagine a future in which they can create and connect apps that span a myriad of sites and devices. If they can think it, they can probably create it on Kynetx—and often create it in a matter of minutes or hours. Of the more than 900 apps that premiered within a few months of Kynetx’ emergence in Fall 2009, the company estimates that more than half have been created by programmers younger than age 25.

Kynetx has been putting its money where its mouth is when it comes to company hires: nearly one-third of Kynetx’ staff are teens, college students, or new college grads. Three of the company’s young developers are still in high school; the youngest, a high school senior, is just 17.

Kynetx “App Generation” programmers pulling the future of apps into the present.

“We’ve built the foundation for an entirely new generation of apps,” says Stephen Fulling, Kynetx CEO and co-founder. “And we’re realizing that quite often it’s the very young programmers, who aren’t ingrained with thinking about the Web’s limitations, who come up with some of the greatest inventions to put that foundation to work.”

Fulling has even coined a phrase to describe the new App Generation: “It’s all about Holden Page.” At the company’s recent developer conference he launched a viral campaign to acknowledge the youngest visiting participant in the Salt Lake City conference: a 17 year old high school junior from Minnesota–Holden Page.

Obtaining a programming job is just one of the ways Kynetx is launching the App Generation. Another is the ability to join the Kynetx developer program…it’s free to create apps young people can use to build careers on their own. One of the primary ways they can market their new applications is also free—The Kynetx Marketplace. Kynetx does not split profits (they charge a small usage fee for hits to the server) and listing requires no up front payment.

Kynetx’ “App Generation” is making waves on the national technology stage. An app developed by the Kynetx programmer Jessie Morris was recently named to the list of top new Bookmarklets by Maximum PC. At age 18, Morris has been working for Kynetx for about a year. His program, “Sweetter,” was the result of his desire to see the most recent Tweets for each web site as he surfed the web.

“I looked around to see if there was any program for this and there wasn’t. So I created one, and made a bookmarklet you can click to bring the recent Twitter-stream from any website you’re visiting directly onto the screen.”

“I showed it to Phil Windley. He thought it was cool. The graphic artists finished it up – Phil blogged about the application – and the next thing we knew, Sweetter was being covered as a top application in Maximum PC.”

Now a high school graduate, Morris programs for Kynetx full time. Although his educational plans are far from finished, he is a full embodiment of the App Generation, having created a nationally acclaimed app before even beginning his college degree. Another of his popular programs is called “ClearPlay”—an app users can invoke at any time and from within any program to see at a glance which of the movies on popular sites such as NetFlix and ImDB have filtered versions available. (Users can download Jessie’s ClearPlay and Sweetter apps free of charge from the Kynetx Marketplace.) And he has ideas for more.

Jessie Morris talks through app ideas.

Mike Grace, of Rexburg, Idaho, is a senior in college. He estimates he’s participated on some 280 new applications since joining Kynetx six months ago. His goal? “To change the world,” he says with confidence. “I’m no stranger to owning my own business—but the chance to work with executives running a company this profound is teaching me that I have much more to learn. Working at Kynetx has been the chance of a lifetime.”

Kynetx employee Alex Olson is admittedly an exceptional student: at age 18, he completed both his high school diploma and an associate in science degree. In four more semesters, he will have a bachelor’s degree. “I’m one of the luckiest teens I know,” says Alex. “I wake up excited to go to work every day and I want to stay here late just because it’s so fun. I’d love to have a permanent career at Kynetx, but no matter what happens, the things I’ve learned here will stay with me wherever I go.”

Software development isn’t limited to just computer science majors—nor is it only for boys. Two of Kynetx’ budding young programmers are women. Programmer Tamela, age 17, was approached by Kynetx Founder Phil Windley for an internship after he watched her make a presentation on robotics.

“I would love to become a robotics engineer, but I’d never thought about doing anything in software programming, although my mother is majoring in web page design,” Tamela says.

So far, Tamela has had the chance to participate in the programming of an application for a Kynetx contest entry. “I didn’t realize it was possible for someone to actually invent a new programming language,” she muses. “This has been a really cool experience for me.”

The App Generation is a National Trend

Kynetx is not alone in recognizing that many of the best programmers come young: Says Joel Spolsky, programming expert, “The good news about our field is that the really great programmers often started programming when they were 10 years old. While everyone else their age was running around playing “soccer,” they were in their dad’s home office trying to get the Linux kernel to compile. Instead of starting a band in their garage, they were implementing a cool hack so that when their neighbor stole bandwidth over their open-access WIFI point, all the images on the web appeared upside-down. Unlike the fields of law or medicine, in software development, by the time these kids are in their second or third year in college they are pretty darn good programmers.”

Software expert Eric Spiegel agrees. In the May 16 issue of Datamation he notes that young programmers are not only very competent programmers, their unique abilities can make them some of the best: “Many youngsters start writing code as a teenager because they’re fascinated by technology. By the time they graduate with a computer science degree they have many years of experience. Not just any experience, but relevant experience with a great grasp of the latest technology trends.”

“They are very open to new ideas and aren’t tied to a particular design or coding approach,” Spiegel continues. “Youth often equals flexibility.”

By providing the right technology, Kynetx believes it has created the environment that will act as the catalyst to propel the App Generation to its full potential. If the response to the nearly 1000 new apps on the Kynetx platform is an indication, the market clearly agrees.

About Kynetx

Founded in 2007, Kynetx is a private company that provides the first Context Automation Development Platform. This platform, powered by Kynetx Network Services (KNS), provides easy-to-use development tools to create context-sensitive, cross-platform apps that can stretch across any web site or web-enabled device. Kynetx apps help build relationships between companies and customers (users) by offering more relevant experiences in the places that matter most.

Contacts:
For Kynetx
Snapp Conner PR
Cheryl Snapp Conner and Matt Stubbs, 801-994-9625
cheryl@snappconner.com and matt@snappconner.com

Salt Lake Tribune
By Tom Harvey

photo by: Jim Urquhart | The Salt Lake Tribune

Apple rolled out the slogan “This Changes Everything” when Steve Jobs introduced the latest edition of new iPhone in June. Fine, but that’s the trademarked slogan for a Utah company.

Apple used the phrase to promote the iPhone 4 as a game-changer in the realm of smart phones and their capabilities. Kynetx (pronounced KIN-NET-IX) of Lehi believes it has a game-changer that may revolutionize your use of the Internet.

How? Imagine being able to rearrange Google search results so that companies or products with which you get discounts rise to the top. Picture searching for a book on Amazon, and a note pops up saying your branch of the local library or a bookstore has it available right now. Imagine that when reading about the latest news on your local sports team you can see all the Tweets and Facebook messages commenting on it.

To read the entire article

PROVO, Utah – July 8, 2010 – The Utah Valley Entrepreneurial Forum (UVEF) today announced the winners of its 2010 “Top 25 Under Five” Awards, spotlighting outstanding Utah entrepreneurs and start-up companies. Award recipients were recognized today at ceremonies held at the Provo Novell Campus. Omniture, Silicon Slopes and InnoVentures sponsored the event. UVEF recognized Agel Enterprises (www.agel.com), a nutritional supplement supplier, as the number one performer among Top 25 nominees.

“The first five years are the most challenging for a new startup,” said UVEF 2010 chairman John Pilmer. “These companies not only demonstrate impressive growth in these early years, but do so during the greatest recession of our lifetime. If these companies can excel in a down economy, we can’t wait to see what they do in a recovery.”

David Bradford, Chairman of Fusion-io, emceed the ceremony. He praised all finalists for their entrepreneurial spirit and contributions to Utah’s business community.

“These companies prove to the business community that Utah entrepreneurs continue our state’s remarkable history of entrepreneurial leadership,” Bradford said. “New business startups here remain a strong and thriving force in the development of our local and national economy.”

This year’s other award recipients are Imagine Learning, Local Results, High West Distillery and Saloon, FundingUniverse, SEO.com, Simply Mac, FamilyLink.com, Entice Labs, Pounders Hawaiian Island Grill, Jive Communications, Campus Book Rentals, Kynetx, Parallel HR Solutions, Zoobies, Franchise Foundry, ILLUMRA, Snapp Conner PR, Appigo, CFOwise, Lumos, Xcelus, Fiftyfilms, Qualified Address and Izatt International. Nominations were judged on revenue growth and job creation.

This is UVEF’s eleventh Top 25 Under Five competition. UVEF has highlighted the development of more than 200 individuals and their companies through the ceremony, including Utah success stories like Omniture, Skullcandy and Xango, among many others.

About UVEF
The Utah Valley Entrepreneurial Forum (UVEF) is a volunteer non-profit support group linking entrepreneurs to Money, Markets, and Mentors. Celebrating 21 years of new business success, UVEF empowers current and future business leaders to thrive in today’s competitive market. We provide real-world, practical education and valuable resources on how to access needed capital, attract new customers and tap into industry experts. For information on upcoming meetings, speakers and exclusive membership benefits visit www.uvef.net.

UVEF Press Contact:
Andon Carling
PilmerPR
801-368-7249
acarling@pilmerpr.com

Kynetx Press Contact:
Cheryl Snapp Conner
Snapp Conner PR
801-994-9625
cheryl@snappconner.com

MaximumPC Magazine
Posted 06/02/10 at 09:16:31 AM by Alan Fackler, Alex Castle, and Ambika Subramony

Sweetter by Kynetx
Find like-minded folk

People who don’t understand Twitter think it’s all about sharing what you had for lunch, or other miscellaneous trivia. The truth is, it’s about having conversations about the things that interest you, and Sweetter helps you find people on the web who are talking about the things you care about. If you like a certain website, or a certain blogger, just go to that content, click the Sweetter bookmarklet, and you’ll see the 10 most recent tweets about the site.

Read entire article.

by Jesse Stay — published on June 21st, 2010

Several months ago I talked about a concept I call the Building Block Web. It’s the next evolution of platforms, with all different types of services able to communicate with each other and work together. Where Web 2.0 is “the Web as a platform”, the Building Block Web is “the Platform as the Platform.” I talked about the MVC model of the Building Block Web, and how different elements represent different layers of that paradigm. From Amazon Web Services, to Facebook Graph API, to Twitter API, to even Google App Engine and other cloud-based, API-focused architectures, we’re able to all include our biggest strengths in each others’ applications. Today, Utah-based Kynetx released its own strength into the Building Block Web and essentially provided what I consider to be the first programming language of this new Platform.

Dr. Phil Windley (or as employees of the company endearingly call him, “Doc”), Kynetx’s CTO and co-founder, described the new “feature” of their event-based language KRL as “A Big, Programmable Event Loop in the Cloud”. Windley, also a Computer Science Professor at BYU, has taken his deep understanding of language theory and created a new language intended to basically allow all these different building blocks to talk to each other and provide a more relevant experience for users on the web. He calls it a Purpose-driven ecosystem, one where users go to the web with specific purpose in mind, and the web adapts to help them achieve that purpose.

The new feature (it may as well be called a new revolution, as it is much more than a feature – it could completely change the breadth of what Kynetx can accomplish for companies, developers, and users) enables developers to basically create their own “endpoints”. These endpoints can be anywhere from Google Calendar, to my own SocialToo API, to your Sprinkler system. When developers create endpoints, they are essentially, automatically providing an API that developers using Kynetx’ cloud-based platform can tie into and use in their own applications. So, let’s say for instance I created an endpoint for my sprinkler system (since that’s an example Phil used), which is being installed today. I could enable you to turn on my back sprinklers, turn on my front sprinklers, and turn them off again. I could then tell Kynetx’s platform how to do this.

Once Kynetx knows how to turn on and off my sprinklers, I could open that up to other developers using the Kynetx platform, and now someone could easily build a plugin that, whenever you visit Twitter.com and it sees the word “sprinkler” in your stream, it turns on my sprinklers, getting me all wet. Another endpoint Kynetx itself has provided for developers is one that interacts with Google Calendar. If you wanted, you could make Kynetx’s endpoint for Google Calendar talk with your endpoint for your sprinkler system, enabling you to schedule your sprinkler system in Google Calendar and have it automatically turn on and off your sprinklers at home based on your Google Calendar schedule.

Or, let’s say you’re Target.com and you want to make your products available to other apps on the Kynetx platform. If you create a Target.com endpoint, other developers can now tie into it, bringing the option of Target.com into their own applications on the Kynetx platform so your products will now also appear in their apps. This portable, 2-way, programmable API in the cloud, enables both programmers providing content, and programmers receiving content, to meet in the middle, providing a completely contextual experience for the user. Basically, developers can both create the API, and consume the API all in the cloud. The concept is very powerful!

With Kynetx, soon you’ll be able to use one language, one API, to both provide and consume the services you are providing to your users. Add a little flag to your app, and soon users will be getting just the experience they desire, with little to do on their part. Or, perhaps Kynetx will enable users to do this for themselves, providing users the option on Kynetx.com to specify the apps they want to enable as they surf the web. The possibilities are endless. Kynetx is making API development really simple with their new API to the Internet!

Have an idea for the Kynetx platform? What would you create with such an opportunity?

View the original blog post at www.staynalive.com.

SALT LAKE CITY, Utah – May 11, 2010 – ACULIS announces a partnership with Utah-based Kynetx™. ACULIS will work with Kynetx as a professional services partner to aid in the company’s custom software development and integration needs. The relationship will provide Kynetx increased capacity to deliver on customer implementation and customization demands.

Kynetx provides the first Context Automation Development Platform with applications offering customer relationships and revenue streams never before seen by extending experiences out beyond a single site or device.

“The Kynetx technology is a great match for our software development services division. We are excited about the technology as an integrator and innovator,” says James Stone, CEO of ACULIS. “Augmenting and automating software development tasks is one of our core areas of focus.”

With AppBuilder, Kynetx’s flexible app creation tool and the Kynetx Rules Language (KRL), ACULIS developers can quickly create secure, “opt-in apps” that offer a wide range of functions, for example: messaging through multiple touch points (including desktop, browser extensions and smart phones), information query, replacing content for more relevant information, offering personal targeted search engine results, and much more. For businesses, the result of these closely integrated technologies is a simple way to quickly increase KPI’s like sales dollars per transaction, as well as customer satisfaction and loyalty. For user, they experience the web in a more contextual and relevant way.

“The relationship is truly exciting,” explains Dave McNamee, Kynetx VP of VAR Services, “Kynetx and ACULIS together will be providing users the ability to implement and deploy the Kynetx technology efficiently and affordably.”

——————–

About ACULIS
ACULIS is a global IT services outsourcing company, founded in 2002. Customers rely on ACULIS for an integrated approach to custom software development, quality assurance & software testing, globalization & multilingual translation services, and flexible IT staffing & recruitment . With an emphasis on blended-shore IT solutions the ACULIS goal is to meet and surpass any software development objectives.

About Kynetx
Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support applications that understand and respond to user context across any web-enabled device. Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.

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SOURCE: ACULIS Inc.
DATE: 05.11.2010
CONTACT: Craig Cleveland
PHONE: 801-377-5360
WEBSITE: www.aculis.com

-Industry Pundits Jon Udell and Steve Gillmor Address Capacity Audience of 170 Kynetx Developers in Support of the New “Client-Side” Web-

SALT LAKE CITY, Apr 27, 2010 (BUSINESS WIRE) — The greatest uses of the web are functions that have likely not been invented yet, according to Kynetx. At the Kynetx Impact Conference in Salt Lake City, technology icons Jon Udell and Steve Gillmor addressed the current focus on the “client-side” user experience of the web. (Live feed is available at http://www.ustream.tv/channel/kynetx.) “Imagine walking into Borders and having your smartphone alert you that the book you put on your Amazon wish list this morning is available right now and on sale,” said Dr. Phil Windley, Kynetx CTO and co-founder. “As another example, think about an application that gathers relevant articles from your RSS and Twitter feeds based on searches you’ve performed or related to an email you just received from a friend. This is the power that occurs when we create a paradigm for programming the Internet, rather than simply writing programs that run on the Web.” This week’s conference highlights the hundreds of new applications based on Kynetx Network Services technology. The Kynetx Rules Language (KRL) lets applications span multiple URLs and network connected devices in response to user context, giving users more control of their web experience.

“While the technical architecture of the web enables contexts in some respect, it destroys context in others,” said Udell.

Udell traced the reasons systems and organizations either support or resist innovations based on the assembly of context and provided Kynetx developers (who now hold the tools to endless context assembly) with advice on how to tip the balance within the vast new arena they serve.

“The client-side revolution is changing the way we view and interact with technology at the most fundamental levels,” said Gillmor. “These changes will have a profound impact on the ways we interact with technology for many generations to come.” Gillmor shared several examples of the client-side revolution altering the way programmers develop and the ways merchants provide value via the web.

“In our first year, Kynetx is already having a profound impact on the way users are able to experience the web,” said Kynetx President Stephen Fulling.

“Commerce, learning, user privacy, and most especially user control is making a critical difference in the way we receive information and the way we do business, and will ultimately impact our culture and world.” Kynetx provided developers with details on the new Kynetx App Marketplace and additions to the Kynetx Rules Language at the event, as well as presentations from Kynetx’ Co-Founder Phil Windley and identity and lexicon expert Craig Burton.

About Kynetx Founded in 2007, Kynetx is a private company that has developed a development platform for applications that understand and respond to user context across any web-enabled device. Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.

Kynetx CONTACT: Snapp Conner PR Cheryl Snapp Conner, 801-994-9625 cheryl@snappconner.com Copyright Business Wire 2010

-Renowned Tech Commentator, Editor, and Producer of the Gillmor Gang will Address the Client-Side Web Revolution at Kynetx Event-

March 29, 2010, SALT LAKE CITY— Steve Gillmor, editor of TechCrunchIT, producer of the Gillmor Gang and one of the technology industry’s most well-known and pervasive commentators and pundits, will present a keynote address on the client-side web revolution at the Kynetx Impact Conference in Salt Lake City April 27-28, 2010. Since the premiere Impact Conference last November, Kynetx developers have created more than 900 client-side and platform-independent applications, with many more entering the market in the balance of 2010. The Kynetx platform helps developers create applications that span multiple URLS and devices in response to user context, giving users more control of their web experience.

After an early career as a record producer and filmmaker working with musical artists such as Paul Butterfield, David Sanborn, and members of The Band, Gillmor started contributing to various publications such as BYTE as personal computers emerged as video and music production tools. He served as a contributing editor at InformationWeek Labs and later joined Fawcette Technical Publications as Senior Editor and later as Editor in Chief of Enterprise Development Magazine, and then Editor in Chief and Editorial Director of XML and Java Pro Magazines.

Gillmor later joined InfoWorld Magazine as Test Center Director and back-page columnist. He also served as Editor of eWEEK.com’s Messaging & Collaboration Center and OpEd columnist of eWeek’s print publication. As blogging emerged, he wrote the first blogs for Ziff Davis Media, CMP’s CRN, and CNet’s ZDNet, where he remains a contributing editor. A podcasting pioneer, he developed and hosted the seminal Gillmor Gang podcast with industry notables such as Jon Udell, Dan Farber, Mike Arrington, Jason Calacanis, Michael Vizard, Doc Searls and others. Gillmor has also championed development of industry standards, most notably as co-creator of the attention.xml specification and co-founder of the Attention Trust, a non-profit organization to protect user data rights.

In addition to Steve Gillmor, the conference will feature presentations from iconic industry expert Jon Udell as well as Dr. Phil Windley, Kynetx co-founder and identity and technology lexicon expert Craig Burton.

Kynetx Impact Conference will also unveil a new Kynetx App Marketplace, new Kynetx Rules Language (KRL) integration with Google Calendar data, KRL Events to initiate actions based on events, and a new Kynetx API that developers can plug into their favorite IDE or use to create new types of applications. The cost is just $150 to attend the Kynetx Impact Conference. The event will offer workshops that teach attendees how to create new power applications with the proprietary Kynetx rules-based platform. For more information, visit www.kynetx.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a development platform for applications that understand and respond to user context across any web-enabled device. Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.

###

PR Contact Information:

Cheryl Snapp Conner

Snapp Conner PR

801 994-9625

cheryl@snappconner.com

Cheryl Snapp Conner
Managing Partner
P-801 994-9625
C-801 376-2158
cheryl@snappconner.com

-Kynetx announces native integration with the Amazon API, allowing Amazon Associates to sell products across any site, platform or web-enabled device-

March 5, 2010, LEHI, UT— Kynetx today announced integration with the Amazon eCommerce API, facilitating fundamentally different distribution models for Amazon Products. Developers can now easily create apps that leverage both the context-sensitive, cloud-based Kynetx platform and Amazon eCommerce data to sell relevant Amazon products across any URL or web-enabled device.

Since its launch last Fall, the Kynetx developer program has produced more than 1,000 applications that perform context and data mashups in never-before-seen ways. With today’s announcement, Kynetx and Amazon developers can make their applications more powerful while also increasing the revenue their Amazon affiliate partnership provides.

Based on customer context, applications created on the Kynetx Platform can offer Amazon listings that are ideally suited to consumer interests and needs. And because the intelligence of the app lives in the cloud, the experience can stretch across any site or web-enabled device. One example would be a mashup that understands user context (preferences, behaviors, location) while visiting favorite movie sites. As a user moves from site to site, researching films, the app would serve up Amazon inventory for purchase based on that context.

“With this integration, we open the door for any developer to create new channels, apps and revenue models that marry Amazon inventory data with other context in a secure, seamless way,” said Stephen W. Fulling, Kynetx CEO. “And because Kynetx apps can touch the customer anywhere they choose–on any site, smart phone, platform, or browser–developers can invent entirely new forms of commerce, communication and experience on the web in a fast and flexible way.”

Kynetx provides native support for Amazon’s Signature Version 2 with authenticated REST requests, allowing developers to create browser extensions that use Amazon data without exposing the developers’ access credentials. KRL natively understands the Amazon’s Advertising API ItemSearch and ItemLookup operations through the JSON interface.

For more information, visit the Kynetx Developer Blog at http://code.kynetx.com. Also, developers can attend the upcoming Kynetx Impact Conference in Salt Lake City April 27-28, 2010.

About Kynetx

Founded in 2007, Kynetx is a private company that has created a development platform for applications that understand and respond to user context across any web-enabled device. Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.

###

PR Contact Information:
Cheryl Snapp Conner
Snapp Conner PR
801 994-9625
cheryl@snappconner.com
See how to create apps on Kynetx Platform using Amazon eCommerce data:

View an example of a Kynetx App using Amazon data:

-Developer Conference to Show Applications that Span Multiple Sites, in Support of the New “Client-Side” Web-

February 24, 2010, SALT LAKE CITY

— Jon Udell author, information architect and new media innovator, will headline the Kynetx Impact Conference in Salt Lake City April 27-28, 2010. Udell will review the Net’s original peer-to-peer architecture, and explore why it matters more than ever.

The conference will highlight Kynetx Network Services technology that supports this movement and will show how these new capabilities have the potential to re-shape the future of user experience the Web.

The Kynetx platform helps developers create applications that span multiple URLS and devices in response to user context, giving users more control of their web experience. Since last year, Kynetx developers have created more than 900 of these new platform-independent applications, with many more slated to enter the market through 2010.

“De-centralization was a core value of the initial Internet, but it’s an aspect that has largely been lost,” Udell maintains. “The Kynetx platform helps us bring it back.”

Since 2007, Udell has served as a writer, speaker and presenter for Microsoft. His calendar syndication service, http://elmcity.cloudapp.net, runs on Azure — Microsoft’s new cloud platform — and exemplifies the decentralized Web architecture that he has always championed. From 2002 to 2006 Udell was InfoWorld’s lead analyst, author of the weekly Strategic Developer column, and blogger-in-chief. His 1999 book, Practical Internet Groupware, helped lay the foundation for what we now call social software.

The conference will also feature presentations from Dr. Phil Windley, Kynetx co-founder, and identity and technology lexicon expert Craig Burton. The cost is just $150 to attend the Kynetx Impact Conference. The event will offer workshops that teach attendees how to create new power applications with the proprietary Kynetx rules-based platform. For more information, visit www.kynetx.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a development platform for applications that understand and respond to user context across any web-enabled device.   Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.