Just a Few Months Old, Kynetx Developer Program Spawning a New Generation of Context-Aware Apps

LEHI, Utah, January 22, 2010–(BUSINESS WIRE)–Kynetx is leading the client-side revolution with its unparalleled development platform and program. At the heart of the platform is a rules-based language that allows developers to build entirely new web experiences that are cross-site, cross-platform and respond to context in the user’s environment. By leveraging this unique platform, the Kynetx developer program has already garnered more than 300 developers resulting in over 800 applications.

“Unlike any other platform, Kynetx offers developers the technology to easily resolve data mismatches coming from fractured sources of information. This capability results in a new breed of apps that act as powerful context-aware mash-ups,” says Stephen Fulling, Kynetx co-founder and CEO. “Information is only powerful if it touches you when and where you need it…in context. Kynetx gives developers the tools they need for connecting the dots.”

Richard Miller, a lead developer at FamilyLink.com, used the Kynetx Development platform to create a prototype application with the power to extend FamilyLink’s functionality to sites across the web, including Facebook, Gmail, LinkedIn, and Twitter. In just a few days, he crafted the prototype application that extends the experience of FamilyLink users when looking for relatives, adding relatives or communicating with them beyond the FamilyLink site.

“This is exactly the kind of viral growth and entrepreneurial innovation we were hoping would come out of our Developer Program,” Fulling continued. “Richard read a blog post about us, signed up, and was writing a ground-breaking app in minutes. The Kynetx Developer Program offers unparalleled tools and infrastructure to help unleash developers’ imaginations. Clearly, that’s what Richard Miller has done.”

Kynetx recently increased its “mash-up” capabilities with new Twitter API support. The Kynetx Rules Language now integrates with the Twitter API, using Twitter’s OAuth scheme, giving developers the ability to create Kynetx applications that can easily access Twitter data.

“The Twitter upgrade opens a myriad of possibilities for our Developer Program,” says Dr. Phillip Windley, Kynetx CTO. “Using Kynetx, you can create and deploy an app in minutes that understands and responds to Twitter data on any website or web-enabled device.”

Kynetx also offers semi-annual conferences designed for developers to explore ideas and learn from the experts, face to face. The next Kynetx Impact conference is scheduled for April 27th-28th in Salt Lake City. More information and registration can be found at www.kynetx.com.

To sign up for the Kynetx Developer program go to www.kynetx.com.

Demonstration of the Family Link app can be found at http://richardkmiller.com/860.

About FamilyLink

FamilyLink provides the platform for the family social experience. Family members can create family-generated content, preserve interactions, add historical content and communicate across Facebook, e-mail, chat and the Web. FamilyLink is a top 100 Web site and has more than 60 million users, 20 million monthly active users and more than 1 million daily active users. FamilyLink has been the top family application on Facebook since 2007. FamilyLink also leverages its content relationships to provide valuable historical family content. Families can search more than 1.2 billion names to find, tag and integrate ancestors. To learn more about FamilyLink go to www.familylink.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-centric” web metaphor that is driving the next era of software services and Internet applications. Kynetx offers a developer program that gives programmers access to technology that helps them create cross-platform, context and user-aware apps that stretch across the web.

Contacts:

For Kynetx
Snapp Conner PR
Cheryl Snapp Conner, 801-994-9625
cheryl@snappconner.com

or

FamilyLink
Stephanie Rogers, Steph@familylink.com