-Developer Conference to Show Applications that Span Multiple Sites, in Support of the New “Client-Side” Web-

February 24, 2010, SALT LAKE CITY

— Jon Udell author, information architect and new media innovator, will headline the Kynetx Impact Conference in Salt Lake City April 27-28, 2010. Udell will review the Net’s original peer-to-peer architecture, and explore why it matters more than ever.

The conference will highlight Kynetx Network Services technology that supports this movement and will show how these new capabilities have the potential to re-shape the future of user experience the Web.

The Kynetx platform helps developers create applications that span multiple URLS and devices in response to user context, giving users more control of their web experience. Since last year, Kynetx developers have created more than 900 of these new platform-independent applications, with many more slated to enter the market through 2010.

“De-centralization was a core value of the initial Internet, but it’s an aspect that has largely been lost,” Udell maintains. “The Kynetx platform helps us bring it back.”

Since 2007, Udell has served as a writer, speaker and presenter for Microsoft. His calendar syndication service, http://elmcity.cloudapp.net, runs on Azure — Microsoft’s new cloud platform — and exemplifies the decentralized Web architecture that he has always championed. From 2002 to 2006 Udell was InfoWorld’s lead analyst, author of the weekly Strategic Developer column, and blogger-in-chief. His 1999 book, Practical Internet Groupware, helped lay the foundation for what we now call social software.

The conference will also feature presentations from Dr. Phil Windley, Kynetx co-founder, and identity and technology lexicon expert Craig Burton. The cost is just $150 to attend the Kynetx Impact Conference. The event will offer workshops that teach attendees how to create new power applications with the proprietary Kynetx rules-based platform. For more information, visit www.kynetx.com.

About Kynetx

Founded in 2007, Kynetx is a private company that has developed a development platform for applications that understand and respond to user context across any web-enabled device.   Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.